Market segmentation is a part of what step in the strategic marketing process?
A) situation analysis
B) market-product focus, customer value proposition, and goals
C) marketing program
D) implementation
E) evaluation

Question

Quizplus · Accepted Answer

Market segmentation is part of the market-product focus, customer value proposition, and goals step, where the target market is identified and strategies are developed to meet their needs.

Market Segmentation Is a Part of What Step in the Strategic