Medtronic, a company that makes heart pacemakers, introduced a new product at medical conventions across Asia to demonstrate its many beneficial features. The convention presentations are an example of its
A) market segmentation and targeting strategy.
B) price strategy.
C) place strategy.
D) promotion strategy.
E) product strategy.

Question

Quizplus · Accepted Answer

The convention presentations are an example of Medtronic's promotion strategy, as they are used to communicate the benefits of the new product to potential customers and stakeholders.

Medtronic, a Company That Makes Heart Pacemakers, Introduced a New