Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as
A) market aggregation.
B) market segmentation.
C) product sorting.
D) product grouping.
E) mass marketing.

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into distinct groups of consumers with similar needs and wants.

Aggregating Prospective Buyers into Groups That Have Common Needs and Will