Unilever distributes its Lipton tea products in part through independent brokers, agents and distributors to chain, wholesale, co-operative and independent grocery accounts, and food service. This is an example of a firm's
A) market segmentation and targeting strategy.
B) price strategy.
C) place strategy.
D) promotion strategy.
E) product strategy.

Question

Quizplus · Accepted Answer

This is an example of a firm's place strategy, which involves the distribution channels and methods used to deliver products to consumers.

Unilever Distributes Its Lipton Tea Products in Part Through Independent