To develop a successful marketing plan for a soft drink, the process of ________ would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.
A) market aggregation
B) product alignment
C) customer grouping
D) mass marketing
E) market segmentation

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on some shared characteristics, such as preferences for different types of soda in this case.

To Develop a Successful Marketing Plan for a Soft Drink