Marketers at Volkswagen in Istanbul created a digital flip film out of some 200 photos to tout the prowess of their new truck, the Amarok, hoping it would be a clever way to get people to engage. This action is an example of Volkswagen's marketing
A) tactics.
B) missions.
C) visions.
D) strategies.
E) customer values.

Question

Quizplus · Accepted Answer

This action is an example of Volkswagen's marketing tactics, as it involves a specific action or method used to promote the product and engage customers.

Marketers at Volkswagen in Istanbul Created a Digital Flip Film