Compared to marketing strategies, marketing tactics generally involve actions that
A) are detailed day-to-day operational decisions.
B) are long-term rather than short-term.
C) involve upper levels of management rather than front-line managers.
D) are general rather than specific in nature.
E) have been successfully implemented in the past.

Question

Quizplus · Accepted Answer

Marketing tactics involve detailed day-to-day operational decisions that are specific and short-term in nature, focusing on the execution of the broader marketing strategy.

Compared to Marketing Strategies, Marketing Tactics Generally Involve Actions That