The two major aspects of the evaluation phase of the strategic marketing process are
A) segmenting the market and selecting target markets.
B) establishing a business mission and designing measurable goals and objectives.
C) designing the marketing mix and setting the budget.
D) comparing the results of the marketing program with the goals to identify deviations and acting on them.
E) executing the marketing plan and designing the marketing organization.

Question

Quizplus · Accepted Answer

The evaluation phase involves comparing actual results with goals to identify deviations and taking corrective actions.

The Two Major Aspects of the Evaluation Phase of the Strategic