Evergreen Air Center is the world's largest parking lot for unwanted commercial aircraft. . Prior to September 2001, the company had 140 discarded airplanes and was growing at a net rate of about four planes monthly. After 9/11, airlines retired over 1,000 planes, and the actual number of planes stored at Evergreen differed significantly from its earlier prediction. Evergreen needed a new marketing plan; without one, the company would see a widening of the
A) contribution margin.
B) planning gap.
C) marginal trend.
D) break-even point.
E) sales differential.

Question

Quizplus · Accepted Answer

The planning gap refers to the difference between the forecasted and actual outcomes, which in this case was affected by the unexpected increase in retired planes after 9/11.

Evergreen Air Center Is the World's Largest Parking Lot for Unwanted