A testimonial ad for a First Alert carbon monoxide (CO) detector features parents who are discussing the dangers of carbon monoxide poisoning and how purchasing and using the advertised product can avert disaster. Such advertisements use
A) compassionate appeals.
B) guilt appeals.
C) family appeals.
D) fear appeals.
E) coercive appeals.

Question

Quizplus · Accepted Answer

Fear appeals are used in advertisements to highlight the potential dangers or negative consequences of not using a product, in this case, the dangers of carbon monoxide poisoning without a CO detector.

A Testimonial Ad for a First Alert Carbon Monoxide (CO)