When developing the advertising program, specifying ________ helps advertisers with other choices in the process such as selecting media and evaluating a campaign.
A) product or service features
B) time constraints
C) pricing constraints
D) segmentation methods
E) advertising objectives

Question

Quizplus · Accepted Answer

Advertising objectives guide the entire advertising program, influencing media selection, message creation, and campaign evaluation.

When Developing the Advertising Program, Specifying ________ Helps Advertisers with Other