Which of these is an important guideline when using a fear appeal?
A) Ensure the advertisement is still appropriate for viewing by children.
B) Make the appeal so strong that it appears humorous.
C) Don't make the appeal so strong that consumers will want to tune out the advertisement.
D) Avoid any reference to death or dying.
E) Make sure to emphasize that the outcome rests in the viewers' hands.

Question

Quizplus · Accepted Answer

Fear appeals should be strong enough to be effective but not so strong that they cause the audience to disengage or ignore the message.

Which of These Is an Important Guideline When Using a Fear