The first decision in developing an advertising program is to
A) set the budget.
B) specify the advertising objectives.
C) identify the target audience.
D) select the appeal.
E) select the media.

Question

Quizplus · Accepted Answer

Identifying the target audience is the first step in developing an advertising program, as it determines who the campaign is aimed at and influences all subsequent decisions.

The First Decision in Developing an Advertising Program Is to