Purchase frequency is related to the scheduling of advertising how?
A) Flighting advertising schedules are best for converting brand-loyal and frequent customers of the firm's product.
B) Frequent advertising can depress the number of times a buyer purchases a product during its life cycle.
C) Advertising regularly is the best method to prevent a consumer from trying competitive brands.
D) How frequently a product is purchased is independent of the advertising schedule.
E) The more frequently the product is purchased, the less advertising repetition is required.

Question

Quizplus · Accepted Answer

The more frequently a product is purchased, the less advertising repetition is required because consumers are already familiar with the product and need less prompting to make a purchase.

Purchase Frequency Is Related to the Scheduling of Advertising How