Question 1

Digital billboards allow advertisers to quickly present ________ ads, which are based on current events, weather, business conditions, etc.

Accepted Answer

Digital billboards can display conditional content, which changes based on external factors like current events, weather, or business conditions, allowing advertisers to present timely and relevant ads.

Question 2

Messages on the interior and exterior of buses, subway cars, light-rail cars, and taxis are referred to as

Accepted Answer

Transit advertising refers to messages displayed on the interior and exterior of public transportation vehicles like buses, subway cars, light-rail cars, and taxis.

Question 3

Continuous scheduling would most likely be used for advertising

Accepted Answer

Bathroom cleaning supplies are used year-round, making continuous scheduling appropriate for advertising them consistently throughout the year.

Question 4

The most common form of outdoor advertising is

Accepted Answer

Billboards are the most common form of outdoor advertising due to their high visibility and ability to reach a large audience.

Question 5

One advantage of using billboards as an advertising medium is that

Accepted Answer

Billboards are strategically placed in high-traffic areas, making them effective for reaching local audiences frequently as people pass by them regularly.

Question 6

Several hospitals placed signs on the inside door of bathroom stalls in their ladies' restrooms encouraging women to seek help if they are being abused. The signs included information and contact numbers for immediate help. This is an example of

Accepted Answer

Place-based media refers to advertising or informational content that is strategically placed in specific locations where it is likely to be seen by the target audience, such as bathroom stalls in this case.

Question 7

Which of these is one of three key factors when selecting the media for an advertising campaign?

Accepted Answer

The media habits of the target audience are crucial in selecting the media for an advertising campaign to ensure the message reaches the intended audience effectively.

Question 8

Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the advertiser's site to keep the original site visited free. This practice is called

Accepted Answer

The answer of Click fraud can occur when legitimate website...

Question 9

Purchase frequency is related to the scheduling of advertising how?

Accepted Answer

The more frequently a product is purchased, the less advertising repetition is required because consumers are already familiar with the product and need less prompting to make a purchase.

Question 10

Which of these statements regarding billboards is most accurate?

Accepted Answer

Billboards are typically used as a supplemental advertising medium to reinforce brand awareness for well-known products due to their high visibility and ability to reach a broad audience.

Question 11

Flighting schedules would most likely be used for advertising

Accepted Answer

Flighting schedules are used for products with seasonal demand, like snowboards, which are primarily used in winter.

Question 12

In terms of scheduling advertising, buyer turnover refers to

Accepted Answer

Buyer turnover refers to how often new buyers enter the market to buy a product, which impacts how frequently advertising should be scheduled to reach these new potential customers.

Question 13

Orlando uses a wireless system to receive advertising for flat-screen monitors mounted in its buses. These ads are examples of

Accepted Answer

Transit advertising refers to advertisements placed in or on modes of public transportation, such as buses, trains, or subways, which is the case here with ads on flat-screen monitors in buses.

Question 14

In terms of scheduling advertising, the speed with which buyers fail to recall a brand if advertising is not seen is referred to as

Accepted Answer

The forgetting rate refers to the speed at which consumers forget or fail to recall a brand when they are not exposed to its advertising.

Question 15

Nontraditional advertising options found in airports, health clubs, and theaters are called

Accepted Answer

Place-based media refers to advertising that is strategically placed in specific locations where consumers are likely to be, such as airports, health clubs, and theaters.

Question 16

A basic approach to scheduling when seasonal factors are unimportant and advertising is run at a constant or steady schedule through the year is referred to as a

Accepted Answer

A continuous schedule is used when seasonal factors are unimportant, and advertising is run at a constant or steady rate throughout the year.

Question 17

Buses in some cities are often completely painted as an ad for a particular product. The entire bus may be purple, orange, or lime green with the message painted on screens that cover the windows as well as the body of the bus. These ads are examples of

Accepted Answer

Transit advertising refers to advertisements placed on or in public transportation vehicles, such as buses, which is exactly what is described in the scenario.

Question 18

A basic approach to scheduling in which periods of advertising are scheduled between periods of no advertising to reflect seasonal demand is referred to as a ________ schedule.

Accepted Answer

Flighting schedule involves alternating periods of advertising with periods of no advertising, often to align with seasonal demand fluctuations.

Question 19

The three approaches to setting advertising schedules are

Accepted Answer

The three main approaches to setting advertising schedules are continuous (steady advertising throughout the year), flighting (advertising during specific periods), and pulse (a combination of continuous and flighting).

Question 20

Which of these statements regarding transit advertising is most accurate?

Accepted Answer

Transit advertising is often placed in locations where people are moving quickly, such as on buses or trains, making it difficult for them to read detailed advertising copy during heavy travel times.

Quiz 19: Using Social Media and Mobile Marketing to Connect With Consumers