Question 1

A popular NPR radio show encourages listeners to solve a puzzle each week. If they have the correct answer and send it in to the show and theirs is chosen, they win a prize. This is an example of a
A) premium.
B) sweepstakes.
C) deal.
D) contest.
E) trade promotion.

Accepted Answer

This is a contest because it requires participants to solve a puzzle, which involves skill or effort, to win a prize.

Question 2

Which sales promotion tool is the best match for the growth in consumer-generated content?
A) samples
B) sweepstakes
C) coupons
D) contests
E) deals

Accepted Answer

Contests are the best match for consumer-generated content as they encourage consumers to create and share their own content, often in the form of entries or submissions, which can be leveraged by brands for marketing purposes.

Question 3

Today, there are two popular variations of sweepstakes: one offers products that consumers value as prizes and the other offers
A) double or triple the face value of a coupon as the prize.
B) a free sample of the firm's product as the prize.
C) an "experience" as the prize.
D) a cash rebate for the purchase of the firm's product as the prize.
E) a Buy One Get One (BOGO) deal as the prize.

Accepted Answer

Sweepstakes often offer either valuable products or unique experiences as prizes to attract consumer interest and participation.

Question 4

A mother handed her college-aged son a clipped ________ and said, "Use this to get 25 cents off the Birds Eye lima beans I need you to pick up for dinner," which shows that Birds Eye has been successful in its attempt to stimulate demand.
A) coupon
B) rebate
C) sample
D) deal
E) premium

Accepted Answer

A coupon is a voucher entitling the holder to a discount for a particular product, which in this case is used to stimulate demand for Birds Eye lima beans.

Question 5

Valpak is a firm that sends consumers a package of ________ to stimulate selective demand (encourage the trial) of various products by offering them an immediately discounted price.
A) deals
B) rebates
C) samples
D) premiums
E) coupons

Accepted Answer

Valpak is known for sending out packages containing coupons, which offer consumers immediate discounts on various products to encourage trial and stimulate selective demand.

Question 6

Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as
A) premiums.
B) rebates.
C) deals.
D) contests.
E) sweepstakes.

Accepted Answer

Sweepstakes are sales promotions that require participants to submit an entry but are purely games of chance, with no analytical or creative effort required from the consumer.

Question 7

The sign at the entrance to a men's store reads, "Buy one shirt, get a second shirt of equal or lower value for only one dollar." Which type of sales promotion is the store using?
A) a contest
B) a premium
C) a deal
D) a rebate
E) a sample

Accepted Answer

The store is offering a "deal" because it provides a special offer where the customer can purchase a second shirt at a significantly reduced price when they buy the first shirt.

Question 8

A sales promotion in which consumers are invited to apply their skill or analytical or creative thinking to try to win a prize is referred to as a
A) contest.
B) challenge.
C) competition.
D) sweepstakes.
E) public relations campaign.

Accepted Answer

A contest is a sales promotion where consumers use skill or creativity to compete for a prize.

Question 9

Short-term price reductions like two-for-one commonly used to increase trial among potential customers or to retaliate against a competitor's actions are referred to as a
A) coupon.
B) deal.
C) sample.
D) premium.
E) product placement.

Accepted Answer

Short-term price reductions like two-for-one offers are referred to as "deals," which are used to encourage trial among potential customers or to respond to competitors.

Question 10

A promotional tool often used with consumers that consists of merchandise offered free or at a significant savings over its retail price is referred to as a
A) deal.
B) rebate.
C) sample.
D) premium.
E) coupon.

Accepted Answer

A premium is a promotional tool where merchandise is offered free or at a significant savings over its retail price, often used to encourage consumer purchases.

Question 11

The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The ads ask readers to log onto www.pistachios.org to register to win 100 pounds of pistachios for a year plus a trip to California. The association is using a ________ sales promotion.
A) lottery
B) contest
C) premium
D) sweepstakes
E) deal

Accepted Answer

The promotion described is a sweepstakes because it involves participants entering for a chance to win a prize without requiring any skill or purchase, just registration.

Question 12

During Super Bowl weekend, Pepsi introduced a new brand of soft drink. On that same weekend, Coca-Cola offered a "BOGO" (Buy One, Get One) promotion to make the Pepsi new product introduction more difficult. Which type of sales promotion was Coca-Cola using?
A) a contest
B) a premium
C) a deal
D) a rebate
E) a sample

Accepted Answer

Coca-Cola's "BOGO" promotion is a type of deal, as it offers a special price or discount to encourage consumers to purchase their product over a competitor's.

Question 13

A ________ is self-liquidating if the merchandise cost is covered by what the consumer pay for it, though it is offered at a significant savings off its retail price.
A) deal
B) premium
C) sample
D) rebate
E) coupon

Accepted Answer

A premium is self-liquidating when the cost of the merchandise is covered by the consumer's payment, even though it is offered at a reduced price.

Question 14

All of these are among the most popular premiums except which?
A) writing instruments
B) toys for dogs and cats
C) cups and mugs
D) desk accessories
E) apparel

Accepted Answer

Toys for dogs and cats are not typically considered among the most popular premiums compared to items like writing instruments, cups and mugs, desk accessories, and apparel.

Question 15

McDonald's recently offered collectible toy characters from the movie Avengers: Endgame for free with the purchase of a Happy Meal. These collectibles are an example of a
A) deal.
B) rebate.
C) coupon.
D) sample.
E) premium.

Accepted Answer

The collectible toy characters are a premium, which is a promotional item offered for free or at a reduced price to encourage the purchase of a product, in this case, a Happy Meal.

Question 16

During the Pillsbury Bake-Off, thousands of people across the country compete to create the best new recipe using the sponsor's products. Not only does the company benefit from the publicity surrounding the event and the great recipes that can be used later to increase product usage, but also there is an increase in product sales as contenders buy items to practice their new recipes. The top 100 finalists are flown to Orlando, Florida, to compete for cash and merchandise that exceeds $1 million. This promotion is an example of a very successful ________.
A) challenge
B) contest
C) sweepstakes
D) competition
E) public relations campaign

Accepted Answer

The Pillsbury Bake-Off is a contest where participants compete to create the best recipe, making "contest" the most accurate description.

Question 17

Prior to recent Super Bowls, Doritos sponsored "Crash the Super Bowl," asking people to create their own 30-second ad about Doritos. A panel of judges selected the finalists, posted the submissions on the Doritos Facebook page, and opened up voting by the public. Which type of sales promotion was Doritos using?
A) a deal
B) a contest
C) a premium
D) a rebate
E) a sample

Accepted Answer

The answer of Prior to recent Super Bowls, Doritos sponsored...

Question 18

"Inspired by Threads-A Fashion Challenge" is a ________ run each year by Threads magazine, which is targeted toward professional clothiers and seamstresses. The idea is to design and sew a garment and send the entry into Threads to compete with others for prizes such as sewing machines and cash.
A) premium
B) sweepstakes
C) contest
D) deal
E) end-run sample

Accepted Answer

The "Inspired by Threads-A Fashion Challenge" is a contest where participants design and sew garments to compete for prizes, fitting the definition of a contest.

Question 19

When Milk-Bone dog biscuits offered a ball toy for $1.99 and two proofs of purchase, it was using a
A) deal.
B) rebate.
C) coupon.
D) sample.
E) premium.

Accepted Answer

A premium is a promotional item that is offered for free or at a reduced price as an incentive to purchase a product, in this case, the ball toy offered with proofs of purchase.

Question 20

A print ad for Allegra allergy medication offers a free purple seat cushion to customers when they make their first purchase. This seat cushion is an example of a
A) sample.
B) deal.
C) rebate.
D) premium.
E) coupon.

Accepted Answer

A premium is a promotional item that is offered for free or at a reduced price as an incentive to purchase a product, which in this case is the free purple seat cushion offered with the purchase of Allegra.

Quiz 19: Using Social Media and Mobile Marketing to Connect With Consumers

A popular NPR radio show encourages listeners to solve a puzzle each week. If they have the correct answer and send it in to the show and theirs is chosen, they win a prize. This is an example of a

Which sales promotion tool is the best match for the growth in consumer-generated content?

Today, there are two popular variations of sweepstakes: one offers products that consumers value as prizes and the other offers

A mother handed her college-aged son a clipped ________ and said, "Use this to get 25 cents off the Birds Eye lima beans I need you to pick up for dinner," which shows that Birds Eye has been successful in its attempt to stimulate demand.

Valpak is a firm that sends consumers a package of ________ to stimulate selective demand (encourage the trial) of various products by offering them an immediately discounted price.

Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as

The sign at the entrance to a men's store reads, "Buy one shirt, get a second shirt of equal or lower value for only one dollar." Which type of sales promotion is the store using?

A sales promotion in which consumers are invited to apply their skill or analytical or creative thinking to try to win a prize is referred to as a

Short-term price reductions like two-for-one commonly used to increase trial among potential customers or to retaliate against a competitor's actions are referred to as a

A promotional tool often used with consumers that consists of merchandise offered free or at a significant savings over its retail price is referred to as a

During Super Bowl weekend, Pepsi introduced a new brand of soft drink. On that same weekend, Coca-Cola offered a "BOGO" (Buy One, Get One) promotion to make the Pepsi new product introduction more difficult. Which type of sales promotion was Coca-Cola using?

A ________ is self-liquidating if the merchandise cost is covered by what the consumer pay for it, though it is offered at a significant savings off its retail price.

All of these are among the most popular premiums except which?

McDonald's recently offered collectible toy characters from the movie Avengers: Endgame for free with the purchase of a Happy Meal. These collectibles are an example of a

"Inspired by Threads-A Fashion Challenge" is a ________ run each year by Threads magazine, which is targeted toward professional clothiers and seamstresses. The idea is to design and sew a garment and send the entry into Threads to compete with others for prizes such as sewing machines and cash.

When Milk-Bone dog biscuits offered a ball toy for $1.99 and two proofs of purchase, it was using a

A print ad for Allegra allergy medication offers a free purple seat cushion to customers when they make their first purchase. This seat cushion is an example of a