An aided recall posttest designed to determine the percentages of those who remember seeing a specific magazine ad, who saw or read any part of the ad identifying the product or brand, who read any part of the ad's copy, and who read at least half of the ad, is
A) an attitude test.
B) a prompted response test.
C) an inquiry test.
D) a concept test.
E) a Starch test.

Question

Quizplus · Accepted Answer

The Starch test is a method used to evaluate the effectiveness of print advertisements by measuring the levels of reader engagement and recall, including recognition of the ad, product, or brand, and the extent of the ad read.

An Aided Recall Posttest Designed to Determine the Percentages of Those