For marketers, the primary objective of coupons is to
A) increase foot traffic in supermarkets.
B) encourage repeat purchases.
C) encourage trial.
D) retaliate against competitor's actions.
E) minimize brand-switching.

Question

Quizplus · Accepted Answer

Coupons are primarily used to encourage trial by providing a discount or incentive for consumers to try a product they may not have purchased otherwise.

For Marketers, the Primary Objective of Coupons Is to