Publicity tools are
A) methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
B) methods used to get a nonpersonal, directly paid presentation of a company or its products.
C) short-term inducements of value offered to arouse interest in buying a product or service.
D) methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost.
E) free space or time donated by the media.

Question

Quizplus · Accepted Answer

Publicity tools involve obtaining a nonpersonal presentation of an organization, product, or service without direct cost, often through media coverage or public relations efforts.

Publicity Tools Are