A news conference is
A) an announcement regarding changes in a company or product line.
B) free space or time in a newspaper or on a broadcast medium.
C) a publicity tool that utilizes high-visibility individuals in lobbying activities.
D) a meeting of top news executives to decide advertising policy.
E) an informational meeting to which representatives of the media are invited.
Correct Answer:
Verified
Q287: A common publicity tool is the _,
Q288: Toyota unveiled its new off-road-ready package, the
Q289: Publicity tools are
A) methods of tying charitable
Q290: Part of the implementation process at Fallon
Q291: News conferences would most likely be used
Q293: One of the primary benefits Fallon Worldwide
Q294: Fallon Worldwide's planning process for an advertising
Q295: An announcement that Apple has just introduced
Q296: Advertising agency Fallon Worldwide has a philosophy
Q297: In planning and obtaining publicity, a frequently
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