When Macy's places a link to its website with a coupon for its President's Day sale on a lifestyle website, it is using which element of the promotional mix?
A) advertising
B) sales promotion
C) publicity
D) personal selling
E) direct marketing
Correct Answer:
Verified
Q79: In a promotional sense, customized interaction is
Q80: Q81: Which of these promotional elements has the Q82: Which of these is a weakness of Q83: The two-way flow of communication between a Q85: New Balance recently spent $13 million for Q86: Advertising refers to Q87: Which of these types of promotion uses Q88: Which of these is a strength of Q89: Which of these statements describes a key
A) any nonpersonal, indirectly paid
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