Like personal selling, ________ often consists of interactive communication.
A) direct marketing
B) advertising
C) a sales promotion
D) publicity
E) a public service announcement
Correct Answer:
Verified
Q134: Sales promotion refers to
A) a short-term inducement
Q135: Ford held the Hall of Fans Sweepstakes
Q136: Rebates, coupons, samples, and contests are all
Q137: Direct marketing refers to
A) individualized communications programs
Q138: Lonely Planet's travel guides, including volumes like
Q140: If used continuously, which of these promotional
Q141: Many promotional efforts are focused on _,
Q142: Marketers can communicate best with college students
Q143: Which of these statements regarding the promotional
Q144: "To persuade" is the promotional objective of
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