A common pricing tactic today is the use of special fees and surcharges that add to a list price, a response to consumers' zeal for ________ combined with the ease of making price comparisons on the Internet.
A) readily accessible information
B) low prices
C) quality
D) value
E) warranties

Question

Quizplus · Accepted Answer

Consumers' desire for low prices, combined with the ability to easily compare prices online, leads companies to use special fees and surcharges to maintain profitability while appearing to offer competitive base prices.

A Common Pricing Tactic Today Is the Use of Special