A reference value involves comparing the costs and benefits of
A) substitute items.
B) items of equal or greater value.
C) products with which a consumer is familiar and items the consumer has not seen or used before.
D) items from one particular manufacturer or distributor.
E) intangible items.

Question

Quizplus · Accepted Answer

A reference value involves comparing the costs and benefits of substitute items.

A Reference Value Involves Comparing the Costs and Benefits of