The ratio of ________ to price is referred to as value.
A) prestige
B) perceived benefits
C) costs
D) anticipated quality
E) profits

Name: The ratio of ________ to price is referred to as value. A) prestige B) perceived benefits C) costs D) anticipated quality E) profits
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Question

Quizplus · Accepted Answer

Perceived benefits are the subjective value that consumers attach to a product or service, based on their expectations and beliefs about its features and benefits.

The Ratio of ________ to Price Is Referred to as Value