To increase value the most, marketers should
A) decrease benefits.
B) decrease benefits and increase price.
C) decrease price and increase benefits.
D) decrease price and decrease benefits.
E) hold the price steady and let the perceived value of the item increase as it matures in its life cycle.

Question

Quizplus · Accepted Answer

To increase value, marketers should decrease price and increase benefits, as this enhances the perceived value from the consumer's perspective by offering more for less.

To Increase Value the Most, Marketers Should