Which of these statements is most accurate?
A) For some products, price influences the perception of overall quality, and ultimately value, to consumers.
B) A consumer's view of a product's value depends almost entirely on external assessments of quality.
C) A consumer's view of value is a function of his or her education and income.
D) Price plays only a small part in a consumer's perceived value of a product or service.
E) Price plays a large role in assessing value but a very minor role in assessing quality.

Question

Quizplus · Accepted Answer

Price can influence consumers' perception of quality and value, as higher prices can sometimes be associated with higher quality.

Which of These Statements Is Most Accurate