The practice of simultaneously increasing product and service benefits while maintaining or decreasing price is referred to as
A) value pricing.
B) customer-value pricing.
C) competitive pricing.
D) cost pricing.
E) demand pricing.

Question

Quizplus · Accepted Answer

Value pricing involves enhancing the benefits of a product or service while keeping the price the same or lower, thereby increasing the perceived value to the customer.

The Practice of Simultaneously Increasing Product and Service Benefits While