Which of these would be an example of an objective in Step 1 of the price-setting process?
A) We need to estimate the demand for this new product.
B) We can rely on our reputation to introduce this product.
C) Experts are predicting a slowing global economy.
D) We need to forget profits right now; just make sure we break even.
E) We need to hire a professional accountant.

Question

Quizplus · Accepted Answer

In Step 1 of the price-setting process, setting pricing objectives is crucial. "We need to forget profits right now; just make sure we break even" is an example of a pricing objective focused on breaking even.

Which of These Would Be an Example of an Objective