Three different pricing objectives relate to a firm's profit. One objective, known as ________, is common in many firms because the targets can be set and performance measured quickly though sometimes criticized for its short-term orientation.
A) managing for long-run profits
B) target return
C) break-even strategy
D) maximizing current profit
E) minimizing risk

Question

Quizplus · Accepted Answer

Maximizing current profit is a pricing objective that focuses on achieving the highest possible profit in the short term, allowing for quick performance measurement and target setting.

Three Different Pricing Objectives Relate to a Firm's Profit