A target return profit pricing objective implies that a company chooses to
A) set targets whose performance can be measured quickly.
B) give up immediate profit in exchange for achieving a higher market share in hopes of penetrating competitive markets.
C) set a profit goal that is often determined by its board of directors.
D) reduce investment in any further market or product research.
E) set prices based on return on sales.

Question

Quizplus · Accepted Answer

A target return profit pricing objective involves setting a specific profit goal, which is often determined by the company's board of directors.

A Target Return Profit Pricing Objective Implies That a Company