A maximizing current profit pricing objective implies that a company chooses to
A) set targets for which performance can be measured quickly.
B) give up immediate profit in exchange for achieving a higher market share in hopes of penetrating competitive markets.
C) set a profit goal that is often determined by its board of directors.
D) reduce investment in any further market or product research.
E) set prices based on return on sales.

Question

Quizplus · Accepted Answer

A maximizing current profit pricing objective focuses on setting targets that allow for quick performance measurement, often prioritizing immediate financial gains over long-term strategies like market share growth or research investment.

A Maximizing Current Profit Pricing Objective Implies That a Company