A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.
A) a promise or commitment exchanged between a seller and a buyer
B) a bundle of tangible and intangible attributes
C) an assortment of value-possessing activities
D) an array of physical attributes
E) a collection of tangible qualities

Question

Quizplus · Accepted Answer

A product is defined as a bundle of tangible and intangible attributes that satisfy consumers' needs, which can include physical goods, services, or ideas.

A Product Is a Good, Service, or Idea Consisting of ________