Which of the following statements regarding goods is most accurate?
A) Nondurable goods rely more on advertising than durable goods.
B) Durable goods benefit more from advertising than nondurable goods.
C) There is little, if any, difference between marketing actions for durable and nondurable goods.
D) Nondurable goods rely more on personal selling than durable goods.
E) The durable and nondurable classification applies to services as well as to goods.

Question

Quizplus · Accepted Answer

Nondurable goods, which are consumed quickly, often rely more on advertising to create brand awareness and encourage frequent purchases, unlike durable goods which are purchased less frequently and may rely more on personal selling and other marketing strategies.

Which of the Following Statements Regarding Goods Is Most Accurate