A product that requires the learning of entirely new consumption patterns among consumers is referred to as
A) a continuous innovation.
B) a discontinuous innovation.
C) a dynamically continuous innovation.
D) an evolutionary innovation.
E) a progressive innovation.

Question

Quizplus · Accepted Answer

A discontinuous innovation requires consumers to adopt new behaviors and learn new consumption patterns, as it represents a significant change from existing products or practices.

A Product That Requires the Learning of Entirely New Consumption