You have received the Vitality Index chart shown above for your business, Parvaderm, and upon analysis you are concerned that
A) poor product quality has begun to affect sales is a negative way.
B) new products are not contributing a high enough percentage of overall sales to sustain growth.
C) poor execution of the marketing mix has led to low awareness of the brand name.
D) it is not a good time to introduce new products because of competitor offerings.
E) your company will not be able to sustain its rapid growth unless it spends more promotional dollars on its classic products.
Correct Answer:
Verified
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