From its inception, where did Chobani want to place its yogurt?
A) in organic foods section of major grocery store chains
B) in warehouse club stores like Sam's Club or Costco
C) in the dairy case of major grocery store chains
D) in mass merchandise stores like Target
E) in independent organic cooperatives, farmer's markets, and major organic grocery stores like Whole Foods or Sprouts

Question

Quizplus · Accepted Answer

Chobani aimed to place its yogurt in the dairy case of major grocery store chains to reach a broad audience and compete directly with established yogurt brands.

From Its Inception, Where Did Chobani Want to Place Its