All of the following are true about marketing except which?
A) Marketing is a broader activity than advertising.
B) Marketing stresses the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers.
C) Successful marketing usually results in one "winner" and one or more "losers."
D) When an organization engages in marketing, it should also create value for its partners and society.
E) Marketing is a broader activity than personal selling.

Question

Quizplus · Accepted Answer

Successful marketing aims for mutually beneficial exchanges where both the buyer and seller gain value, rather than creating winners and losers.

All of the Following Are True About Marketing Except Which