In marketing, environmental forces refer to
A) the internal strengths of a company that enable the firm to remain competitive.
B) the marketing manager's uncontrollable factors-product, price, promotion, and place-that can be used to solve marketing problems.
C) the unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth.
D) the marketing manager's uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.
E) the marketing manager's controllable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.

Question

Quizplus · Accepted Answer

Environmental forces in marketing refer to the uncontrollable external factors such as social, economic, technological, competitive, and regulatory forces that can impact marketing decisions.

In Marketing, Environmental Forces Refer to