Which statement about relationship marketing is most accurate?
A) Relationship marketing has a short-term focus: increasing profits for the firm.
B) Relationship marketing prevents the need to offer unique value to customers.
C) Relationship marketing provides benefits for both customers and the organization.
D) Very few companies today are engaged in relationship marketing.
E) The Internet almost always has a negative impact on a firm's personal relationships with customers.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers, providing mutual benefits for both the customers and the organization by fostering loyalty and repeat business.

Which Statement About Relationship Marketing Is Most Accurate