The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit is referred to as
A) relationship marketing.
B) exclusive dealing.
C) loyalty marketing.
D) customer relationship management.
E) symbiotic marketing.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers, employees, suppliers, and other partners for mutual benefit.

The Linking of the Organization to Its Individual Customers, Employees