The five major environmental forces affecting marketing decisions are
A) climate change, natural resources, pollution, natural disasters, and global conflict.
B) social, technological, economic, competitive, and regulatory.
C) corporate ownership, internal management, supplier partnerships, strategic alliances, and customer relationships.
D) product, price, promotion, place, and people.
E) ethics, sustainability, cultural awareness, diversity, and values.
Correct Answer:
Verified
Q112: Relationship marketing refers to
A) the selection and
Q113: After an assessment of needs, a marketing
Q114: Which statement about environmental forces is most
Q115: Customer value refers to
A) the need of
Q116: Which statement about customer value is most
Q118: If a bank is known for delivering
Q119: A marketing program refers to
A) a plan
Q120: A _ is a plan that integrates
Q121: The idea that an organization should strive
Q122: Which statement about the marketing concept is
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