Which Statement About Customer Value Is Most Accurate

Which statement about customer value is most accurate?

A) Target customers assess customer, regardless of the price.
B) Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal.
C) Research suggests that firms can be most successful by being all things to all consumers.
D) It is impossible to place a dollar value on a loyal, satisfied customer.
E) By providing unique value for targeted buyers, firms can build long-term relationships with them.