Some companies have very restrictive return policies, often only accepting returns for store credit or even not accepting them at all. Though these policies have a positive effect on sales figures, some customers end up frustrated because they have legitimate reasons they wish to return merchandise. Very restrictive return policies are likely a violation of
A) the marketing concept.
B) the customer profile concept.
C) consumerism.
D) social entrepreneurship.
E) cause marketing.

Question

Quizplus · Accepted Answer

Very restrictive return policies violate the marketing concept, which emphasizes satisfying customer needs and building long-term relationships.

Some Companies Have Very Restrictive Return Policies, Often Only Accepting