Which of these statements regarding marketing and business plans is most accurate?
A) In contrast to a marketing plan, a business plan is a road map for the entire organization for a specified future period of time, such as one year or five years.
B) In contrast to a business plan, a marketing plan is a road map for the entire organization for a specified future period of time, such as one year or five years.
C) A marketing plan contains a greater degree of detail regarding research and development, operations, and manufacturing activities of the organization.
D) A business plan is used for industrial products and a marketing plan is used for consumer products.
E) A business plan is used for manufactured products and a marketing plan is used for services.

Question

Quizplus · Accepted Answer

A business plan outlines the overall strategy and direction for the entire organization, while a marketing plan focuses specifically on marketing strategies and activities.

Which of These Statements Regarding Marketing and Business Plans Is