Elements in a marketing plan depend on who the audience is and what its purpose is. For example, the marketing plan for an internal audience would
A) be informally written.
B) contain specific financial details.
C) point the direction for future marketing activities.
D) explain organization and structure.
E) provide biographical information of key players.

Question

Quizplus · Accepted Answer

The marketing plan for an internal audience would point the direction for future marketing activities.

Elements in a Marketing Plan Depend on Who the Audience