In the balanced scorecard, the customer perspective addresses which of the following questions?
A) "To achieve our mission, how will we sustain our ability to change and improve?"
B) "To succeed financially, how should we appear to our shareholders?"
C) "To satisfy our shareholders and customers, in what business process must we excel?"
D) "To achieve our mission, how should we appear to our customers?"

Question

Quizplus · Accepted Answer

The customer perspective of the balanced scorecard focuses on how the organization should appear to its customers to achieve its mission.

In the Balanced Scorecard, the Customer Perspective Addresses Which of the Following