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Kleppners Advertising Procedure Study Set 1
Quiz 18: Print Production
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Question 81
Essay
Any art, type or image that is made up of a solid color is called ________.
Question 82
Essay
Although ________ printing delivers spectacular detail, high-line screens, richer densities, and consistent quality throughout in a short press run, its plates are said to be too sensitive, scratch easily, and are temperature sensitive.
Question 83
Essay
A process that produces incredible tone and detail that approximates photographic quality, ________ screening offers advertisers the ability to produce higher-quality color separations, which, in turn yield sharper color printed ads.