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A Local Car Dealership Sells a Minivan to a Couple

Question 18

Multiple Choice

A local car dealership sells a minivan to a couple. Three days later, they call the couple to ensure they are happy with the purchase and to address any questions or concerns they may have regarding the new vehicle. This dealership is trying to gain a competitive advantage through superior


A) efficiency.
B) product quality.
C) innovation.
D) speed and flexibility.
E) responsiveness to customers.

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