For an organization to obtain a competitive advantage through superior innovation, it should
A)reduce the number of components that go into its products.
B)decrease the number of product attributes and lower the price of its products.
C)set up a strong team to handle after-purchase support.
D)produce products with technologies that have not been used previously.
E)provide high-quality products to create a brand-name reputation for its products.

Question

Quizplus · Accepted Answer

Producing products with technologies that have not been used previously can lead to superior innovation, giving the organization a competitive advantage by differentiating its offerings from competitors.

For an Organization to Obtain a Competitive Advantage Through Superior